Broadway Marketing Group provides a smart and professional web design solution that is self-editable, google friendly and includes a holistic web design approach to produce results. Our web design service is different because of the unique blend of technology, value and marketing that we offer as part of our service.

Smart Web Site Design Technology
The web site design technology we utilize is built on Drupal, a powerful and open source website design system that is inexpensive to deploy for our clients. This excellent technology allows our customer web sites to be self editable so that our customers can create and edit unlimited pages within their web template. Since the web site design system is open source software, your web site is “vendor portable”. This is a unique aspect of our service. Should you decide to use another vendor at some point in the future, your entire web site system will be provided to you in a backup file that can be deployed with another Columbus Ohio web site design firm.

Just as important to the fact that our customer web sites are self editable is the fact that they are google friendly. With the escalating cost of paid online marketing it is becoming more and more important that web site designs allow for search engine optimization so that your web site will appear in the free – natural listings of search engines. Broadway Marketing Group’s web design service is uniquely google friendly because it allows you to structure content in a way that is easily indexed by Google and other search engines. Most importantly by using a content management system your web site design can be changed over time without disturbing the web site pages themselves which is critical to preserving your search engine rank.

Finally, the technology used for our web site design uses a holistic approach. By this we mean that we don’t focus on a single aspect of your web site design at the exclusion of others. For instance it isn’t sufficient to have a beautiful web design at the expense of the underlying technical aspects of the web site code that will make it easy to update and create rich and meaningful content that will be useful to your customers.

Smart Web Site Design Value
Our niche is to provide value for business web site design  in Columbus Ohio. As a result our rates are comparable to the cost of a freelance designer however we deliver the reliability, service and quality expected from a professional web site design firm with a larger team. By value we don’t mean a “cheap web site”, we mean that the web site design and content serves your business purpose in a professional and affordable way. For example, by providing customers with the tools to add unlimited web site pages and the ability to make basic edits to their own web site, we are able to transfer the bulk of the web site building functions to our client and use our time to execute more complex web site design tasks. By serving Columbus Ohio web design needs we are able to provide local support right from our own community.

Broadway Marketing Group also provides also provides web site design value by coaching our clients in ways that they can improve the presence of their web site within the Columbus Ohio area. By sharing articles on our web site such as “Free tools from Google”  we are able to help customers leverage their web site. Other tools we coach our clients on include using the local search results that are available in Google, Bing and Yahoo to improve your Columbus Ohio web site visibility.

Smart Web Site Design Marketing
Unlike the field of dreams, just building the web site does not mean that new visitors and customers will come to it. Marketing the web site requires a holistic approach that includes both free and paid web marketing techniques in conjunction with your real web site business objectives.  Broadway Marketing Group understands that marketing a web site requires a substantial and sustained effort where results are measured over the long term by gaining new customers for your business thru your web site. 

Our Columbus web site design customers like businesses everywhere are inundated by vendor promises to put your web site first on google. These companies make it sound easy to improve your web site effectiveness without taking upon the hard work of making a great web site. Broadway Marketing Group will provide a clear and honest assessment of what it necessary to produce long term results for your web site.